Photo by Shutter Speed / Unsplash Industry: Media & Entertainment The Streaming Brand Collapse: Why Consumers Don’t Care About Your Platform Logo By The Brief Pro • 2 min read
The GLP-1 Halo Playbook: How “Smaller Appetites” Premise: Appetite-suppressing meds are shrinking baskets and supercharging protein/fiber-per-calorie. Incumbents are reformulating; challengers can out-maneuver on portion-first design. Opportunities: * Launch portion-smart, protein-forward SKUs (200–350 kcal) with satiety cues. * Build GLP-1 bundles (meals + electrolytes + coaching) via retail clinics/employers. * Create adherence content (timing, texture, digestion) that drives repeat. What By The Brief Pro • 1 min read
